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In ancient times, people like Alex would have been shunned for their nerdy ways and strange opinions on cheese. Today, he fits right in at Digital Trends, where he writes about all things Apple, from the latest devices to ongoing developments and everything in between. He’s loved tech ever since he realized video games were about as fun as real people, but easier to manage and much cheaper. He was first drawn to Apple thanks to its combination of beautiful design and aspirational price tags that helped remind him of his place somewhere between grunt and serf. He’s written for brands like TechRadar, GamesRadar and MacFormat, and runs a popular blog dedicated to EA’s FIFA series. They say that if the wind’s just right and you really listen hard enough, you can hear him ranting about FIFA’s career mode from anywhere in the world.