YouTube Acquires Indian Video Procuring App simsim, to Introduce E-Commerce Options in Future

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YouTube has acquired Indian firm simsim, the video big introduced by way of a weblog put up. Simsim is a brief video procuring platform in India that permits e-commerce by way of movies. With the acquisition, YouTube says it goals to assist small companies and retailers in India to achieve new clients. The simsim app will proceed working independently, whereas YouTube seems to be to work on methods to showcase simsim affords to its viewers, in keeping with the put up.

Google introduced the acquisition by way of a weblog put up however didn’t reveal the monetary particulars of the simsim acquisition.

The simsim platform allows e-commerce by way of movies — creators make movies of merchandise, and viewers can then purchase these merchandise from native companies, by way of the simsim platform. Video-driven e-commerce is a rising class, which lately noticed one other firm, Firework, launch on this house.

Instagram has been a preferred platform for small companies to promote merchandise on-line, and it seems that YouTube plans to construct on-line video commerce in an identical method with the simsim acquisition.

On simsim, movies can be found in three native languages: Hindi, Tamil, and Bengali. YouTube has not provided particulars on the way it plans to introduce this video procuring function on its platform. YouTube says that it has signed a definitive settlement to accumulate simsim and expects to finish the transaction within the coming weeks.


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Tasneem Akolawala is a Senior Reporter for Devices 360. Her reporting experience encompasses smartphones, wearables, apps, social media, and the general tech business. She experiences out of Mumbai, and likewise writes in regards to the ups and downs within the Indian telecom sector. Tasneem will be reached on Twitter at @MuteRiot, and leads, ideas, and releases will be despatched to [email protected]
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