The smartphone market within the US grew 27 p.c year-over-year within the first half of 2021, with OnePlus rising because the quickest rising vendor following Motorola and Apple, based on a market analysis agency. The expansion primarily got here on carriers pushing 5G upgrades in addition to closely reductions given on 5G telephones. The exit of LG from the market can be believed to have helped distributors together with OnePlus, Motorola, and Nokia model licensee HMD World garner robust progress. Nonetheless, the continuing element scarcity is predicted to impression inventories and shipments within the US market — just like its world counterparts.
Analysis agency Counterpoint has launched a report back to element the expansion of the US smartphone market in H1 2021. The report highlighted the year-over-year progress out there regardless of world element shortages and acknowledged that each Apple and Samsung continued to be the highest sellers within the premium phase. Whereas Apple grew 53 p.c year-over-year, Samsung marked a 17 p.c progress within the first half.
Nonetheless, on the a part of the quickest rising vendor, OnePlus got here on high with a whopping 428 p.c year-over-year progress recorded through the interval, based on the agency.
“With the introduction of the N100 and N10 5G in January, OnePlus shortly gained market share in Metro by T-Cellular,” mentioned Maurice Klaehne, Senior Analysis Analyst at Counterpoint. “In addition to, it continues to push its premium machine presence at T-Cellular with the newest OnePlus 9 and 9 Professional.”
OnePlus was additionally amongst the unique gear producers (OEMs) who had been in a position to leverage LG’s exit to develop their market share within the US.
Counterpoint famous that regardless of the general progress out there, provide for Android distributors has up to now been constrained.
“The present world element scarcity has tightened the stock state of affairs within the US market. Nonetheless, plainly world OEMs are prioritising the US market over different areas,” mentioned Counterpoint Senior Analyst Hanish Bhatia.
He added by saying that element shortages had been leading to producers within the US falling brief in assembly provider calls for for particular smartphone fashions and forcing them to prioritise sure fashions over others. The analyst famous that Samsung grew to become one such vendor, and it had shifted its focus to premium units over the mid-range Galaxy A sequence on the provision aspect.
“If this continues, it could put an enormous constraint on the provision aspect in H2 2021,” he continued.
The market of smartphones within the US is, nevertheless, predicted to proceed its progress momentum sooner or later. Counterpoint analysts imagine that there are a number of demand drivers for smartphones within the nation.
“If Verizon’s buy of Tracfone goes by, hundreds of thousands of subscribers will should be migrated from T-Cellular and AT&T to Verizon’s community, which wants a lot of reasonably priced units,” mentioned Counterpoint US Analysis Director Jeff Fieldhack.
He added that along with the Tracfone acquisition, the Verizon CDMA is shutting down in December 2022 and T-Cellular is closing Dash’s 3G CDMA community by January 1, 2022. DISH can be mentioned to maneuver hundreds of thousands of its CDMA subscribers over to AT&T — its new cell digital community operator (MVNO) associate.
All that is anticipated to assist push the demand for brand new smartphones within the US marketplace for a while.